Happy Wednesday Squad,
For me, 2025 has been a year full of possibilities. New learning. Getting out of my comfort zone.
This year made me realize I could do more with AI than I ever expected. And for many of us including me, it removed the barrier to explore the tech side of the world.
Building landing pages. Prototypes. Mini tools. Campaigns. Launching lead magnets. Scaling experiments. Producing content faster. Finding ways to improve ROI.
All without writing a single line of code.
But along the way, we've also been hit with a lot of new terms. MCP. Agents. RAG. Skills. Agentic workflows. Context windows.
Some you Googled. Some you nodded along to. Some you are still figuring out.
Here's your 2025 recap: the AI terms that actually mattered, explained for marketers.
Foundation
Term | What it is | Marketing translation |
|---|---|---|
LLM | Large Language Model: AI trained on massive text to understand and generate language | The engine powering your AI copywriter, researcher, and strategist |
Context Window | How much the AI can "see" at once | Why Claude forgets your brand voice after long chats |
Memory | AI remembering across conversations | Claude now remembers you hate bullet points |
Fine-tuning | Training AI on your specific data | Teaching Claude to write like YOUR brand, permanently |
Connections
Term | What it is | Marketing translation |
|---|---|---|
MCP | Model Context Protocol: how AI connects to external apps/ tools | Claude reads your Drive, updates your Sheets, triggers your Zaps directly. |
RAG | Retrieval Augmented Generation: AI pulling data/ information from your docs | Claude searching your content library before answering |
JSON | Data format AI uses to structure information | How Claude sends clean data to your tools (not messy text) |
Tools
Term | What it is | Marketing translation |
|---|---|---|
CLI | Command Line Interface: text commands instead of clicking buttons | How marketers are building landing pages, automating reports, and generating assets without being a developer. |
IDE | Integrated Development Environment: your AI building workspace | Here marketers are shipping landing pages, tools, and automations by describing them in plain English |
Claude Code | Claude running in your terminal | Generate 100 ad headlines → saved as CSV. Build landing page → ready to deploy. Create email sequence → files in your folder. |
Capabilities
Term | What it is | Marketing translation |
|---|---|---|
Skills | Your methodology, packaged for AI to use every time | Your playbooks, loaded into AI permanently | Clone your best thinking. Your brand voice, your frameworks, your process running 24/7 without you typing it again |
Agent | AI that takes actions, not just answers | Claude that books meetings, not just drafts emails |
Sub-agent | Specialist AI called by main agent | One agent for research, another for writing, working together |
Agentic Workflow | Multi-step AI automation | "Research competitors → write blog → schedule post" in one command |
Methods
Term | What it is | Marketing translation |
|---|---|---|
Prompt Engineering | Crafting inputs to get better AI outputs | How you ask AI to get what you actually want. Structuring prompts with clear instructions for better results |
Vibe Marketing | Using AI to execute marketing at scale while maintaining strategic control (coined by The Boring Marketer & Greg Isenberg, Feb 2025) | Test 100 ad angles while your competitor is still in their approval meeting. Launch campaigns in days, not months |
Orchestration | Coordinating multiple AI steps | The conductor making agents work together |
Risks
Prompt Injection | Hackers tricking AI with hidden instructions | Why you don't let AI visit random URLs or process untrusted files |
Hallucination | AI confidently making stuff up | Why you verify stats before publishing |
The Mechanics
Term | What it is | Marketing translation |
|---|---|---|
Tokens | How AI measures text (not words, chunks) | Why longer prompts cost more / hit limits faster |
System Prompt | Hidden instructions that shape AI behavior | The "personality" layer you don't see |
Wrapping up
A year ago, most of us didn't know what half these terms meant. Now we're using them to build landing pages, run campaigns and ship faster than ever.
The barrier between "marketer" and "builder" is gone.
2026 is going to move even faster. But this time, it’s all about shipping.
Happy holidays. Keep vibing.
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—The Boring Marketer