Happy Friday,
The best AI builds don’t start with AI.
They start with a person who got tired of living with a problem.
Not a founder with funding. Not an AI researcher with a roadmap.
A dancer frustrated by scattered choreography videos.
A performance marketer drowning in manual ad audits.
A food lover tired of jumping between apps just to find a healthy lunch.
They didn’t start with Claude Code. They started with something that annoyed them enough to finally do something about it.
The tool was just how they got it done.
If you’ve been waiting to build something with AI, start with the problem you’re tired of living with.
Here’s how Vibe Marketers are turning everyday problems into working AI systems…
Real workflows from AI marketing practitioners from live sessions, discussions and workshops from The Vibe Marketer’s community.
#1 How to turn content chaos into an automated system - Goncolo Esteves breaks down his entire content workflow from scripting to publishing and maps it visually using BPM + Figma. This breakdown is all about how AI + humans + tools like Riverside, Canva, and GPT fit into one end-to-end system. The goal? Turn a 4–8 hour manual process into a repeatable, automatable pipeline using workflows and code. Still messy, still evolving, but this is what building a real content engine looks like. Check this breakdown here…
#2 Stop wasting your Claude Code context window - Alex Greenshpun built and open-sourced a token optimizer that audits your Claude Code setup and reveals what’s quietly draining your limits. From bloated CLAUDE.md files to unused skills, MCP servers, hooks, and settings, it shows exactly what to clean up, backs up everything before changes, and gives you an interactive dashboard to track token usage over time. The result: more usable context, lower overhead, and better value from the same plan. Get your hands on this cool plugin here…
#3 The AI Growth Map: Strategic Framework for AI in Marketing - Norman Wiese elevated the AI conversation beyond individual tools and hacks to create a strategic framework for AI transformation in marketing. The AI Growth Map helps marketers think at a higher level about integrating AI into their growth strategies! This changes how you approach AI entirely.
#4 Ads OS: Local AI Audit Tool for Google & Meta Ads - Chetan Parmer built a full performance marketing intelligence tool that runs 100% locally. Drop your CSVs and get 50+ audit checks, ROAS/CPA calculations, anomaly detection, and revenue forecasts. Result: 10 clients audited in one morning instead of two full days. Open source and your data never leaves your laptop! This is for you if you are a performance marketer managing multiple ad accounts.
#5 Building Productive Agents & Workflows - James Pinder shares a framework for designing agents around real business processes instead of jumping straight into tools. Includes a process intake system and practical automation playbooks you can adapt to your own stack. If you're building agents/workflows, but struggling with adoption or clarity this framework is for you. Fewer unused workflows and more production-ready automations.
#6 EatRealFoodNYC: Healthy Restaurant Directory for NYC - Snket Desai built and launched his very first curated directory to help people find healthy food across New York without jumping between apps. Every listing includes verified health inspection grades, dietary filters (vegan, halal, gluten-free), and neighborhood-level curation.1,100+ restaurants across all 5 boroughs. No paid placements.
#7 From scattered choreography videos to one streamlined system - Gina Wang built StudioCast in just 5 days during her first vibe coding contest at Maven’s Vibe Coding Games. It replaces messy workflows videos, schedules, attendance, and payments with a single dashboard for dance studios.Students get personalized dashboards with everything they need in one place. Explore the build here.
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Here’s what I have been reading this week:
1. AI is making you dumber (and you can't tell)…
2. the difference between "why isn't this selling" and "we can't keep up with demand" is usually the right angle.
3. Claude + your own voice should be illegal…
4. Autonomous AI business operating system.
5. Master Claude Plugins: The Ultimate Guide..
6. Social media marketing is dead, neuromarketing is next
7. Can Claude Opus 4.7 tell me how to make a $100k business?
Learn. Ship. Grow. With AI.
Crazy time to be building with AI. And, looks like Claude code is leading the game…
Wanna scale marketing and outperform your competitors? Upgrade your AI.
Wanna learn from marketers actually shipping with AI? Upgrade yourself.
Wanna unlock both at once? Get the bundle.
Got feedback or a question? Just hit reply. I read every message.
Know someone who’d love this newsletter? Share it with a friend who is figuring AI out too.
—The Boring Marketer