Happy Wednesday Squad,

I still can’t quite believe we are just a few hours away from 2026.

2025 was a lot…

Surprises I didn’t plan for.
A few all-nighters I probably shouldn’t admit to.
Some expensive mistakes.
Learning the hard way.
Finding real joy in sharing what I was learning publicly.
Building new revenue streams.
Getting the chance to partner with people and companies I admire.

But somewhere in the middle of all that, something unexpected happened. I found my tribe.

We have never met in person. But you've been in my corner since we started the movement called Vibe Marketing on the internet.

So thank you

for sticking around this year.
for letting me show up in your inbox every week.
for the replies, the feedback, the quiet support.

I don’t take any of it lightly.

Before we flip the calendar, I want to share a short recap of the frameworks, systems, and resources that genuinely changed how I work with AI for marketing.

If there’s one thing that fundamentally changed how I work this year, it’s this:

I stopped prompting Claude. And started building skills.

Skills are how you turn Claude Code into a full-stack marketing team from research to final assets running straight from the command line in seconds without bouncing between tools, tabs, or half-baked prompts.

It starts with signal, not guesses.

MCP-powered research feeds real inputs—market context, competitors, and visual inspiration.

From there, skills take over.

a. One skill locks the positioning and angle.
b. Another uncovers lead-magnet mechanisms.
c. Others handle direct-response copy, email sequences, SEO topics, long-form content, newsletters, and content repurposing.
d. Everything is briefed automatically chaos turned into direction.
e. Generation runs in parallel, each model doing what it’s best at.
f. Iteration is structured and cumulative, not trial and error.
g. Brand voice keeps every asset consistent.
h. An orchestrator agent steps in when decisions are needed.

Nothing lives in isolation. Every output feeds the next step. Everything stacks.

That’s the difference between “using AI” and running a real marketing system.

And, if you want to get my skills, go to - http://thevibemarketer.com/skills

PS: My skills wrote the copy, found the angle, and built the page.

If Skills are your marketing playbooks, Agents are your team.

For example: one positioning skill defines the angle, then a content-strategy agent executes it across SEO pages, emails, and social without you touching a prompt.

Ryan Day just shared a repo that’s basically a cheat code: a collection of 40 Claude Code subagents you can deploy right now.

Not templates. Not prompts. Actual specialized agents organized by departments like marketing, product, engineering, design, and more.

The shift is simple:

Instead of one Claude instance trying to do everything, you delegate to specialists
a content creator, a growth hacker, an app-store optimizer, a trend researcher, a feedback synthesizer… each with its own expertise and job to do.

What makes it valuable isn’t just the agents it’s the blueprint:
how they’re structured, how tasks get handed off, and how you can copy the pattern to build your own AI department.

Repo here: https://github.com/contains-studio/agents

Most teams use AI like a chatbot. That’s why they end up prompting back and forth.

Adam Sandler shows what it looks like when you do the opposite.

He demonstrates how to turn Claude Code into a marketing engine: system that understands your business, holds context, assembles agents, and executes end to end.

Instead of refining prompts, you manage context.

Business context. Brand voice. Goals and success metrics. Execution rules.

From there, agents take over.

You ask for two weeks of marketing. The engine runs research, defines strategy, plans campaigns, generates assets, and delivers an execution-ready folder blogs, social posts, email sequences, briefs, timelines, and KPIs.

Not drafts. Not ideas. A complete plan you can run immediately.

This isn’t prompt engineering. It’s marketing context engineering.

And when you combine:

Claude Code stops being a tool and becomes your marketing system.

Watch how to build an end-to-end marketing system with Claude Code

—

And, those are my top 3 picks to help you automate your entire marketing stack using Claude Code, MCP, agents, and skills.

I am nothing but grateful for 2025. And, I am incredibly excited to head into 2026 and share everything I have been experimenting with AI and marketing along the way.

Thank you for tagging along and wish you all a Happy New Year.

If you have not had a chance to be part of The Vibe Marketer’s community this year, it’s never too late. We have some incredible sessions and programs lined up for 2026. Join 2,900+ marketers who are already shipping with AI.

—The Boring Marketer