Have you noticed how fast the conversations keep shifting in marketing + AI?
A few months ago it was all about building workflows. Then MCPs became the buzz. Then agents came into the picture. Now we’re hearing about sub-agents.
But the real big wave that’s starting to take shape? Autonomy.
From workflows to LLMs to agents and sub-agents, autonomy keeps showing up in every discussion. And it’s not just another buzzword. It’s the shift from models that assist to models that act.
So what does that actually look like in practice?
Instead of handing you 10 ad variations, you will see agents running inside your ad account, testing performance and coming back with the winning version.
Instead of suggesting next steps in a workflow, you will have agents (and sub-agents) handling the whole thing end-to-end.
And here’s the exciting part: we’re not just talking about it, we’re already experimenting with it inside our own community.
Yes, we’re building the world’s most powerful marketing AGENT.
Advanced LLM + specialized tools + my best workflows…
We gave members early access to a product we’ve been building and the response has been incredible: real feedback, feature ideas and a user base invested in our success.
If you want to see what we’re building (and get first access), you can join the community here.
Audience --> Community --> Product
@gregisenberg taught me this and it's been transformational.
Just a couple days ago I gave the community beta access to a product I've been working on for months
Incredible response, TONS of constructive feedback, full pipeline of
— #The Boring Marketer (#@boringmarketer)
3:58 PM • Sep 2, 2025
But, let’s zoom out for a second. Here’s what I mean when by, “Autonomy is the next big wave in vibe marketing.”
“We’re like one generation of LLM away from models being able to code entire projects with minimal human intervention. I think Anthropic will have the first one that’s actually really good. Too much effort to orchestrate right now but the signs are there.”
Autonomy isn’t fully here. Truth is, we’re still scratching the surface. But the distance between today’s orchestration chaos and tomorrow’s autonomous workflows is shrinking fast and the signals are impossible to ignore.
So where does autonomy actually show up in marketing?
The clearest way to understand autonomy is to look at the problems it’s solving:
Research and insight: Every campaign starts here. Agents can scan competitors, surface gaps and map opportunities. What used to take weeks of desk research is now something you can spin up in minutes.
From research to execution: Knowing what to do is only half the battle. Agents are starting to take that strategy and turn it into action like, building landing pages, writing emails,etc.
SEO & multi-channel content: This is no longer just about drafting a blog post. Agents can start with market and competitor analysis, identify opportunities and then design a data-driven content strategy. From there, they determine what to publish, when to publish and how to distribute it across channels. SEO optimization, metadata, internal links and cross-platform scheduling all happen hand-in-hand. Instead of separate silos, autonomy pulls everything into a single, holistic system.
Social & community engagement: Engagement isn’t just about replying. It’s about showing up with purpose. Agents can scan the landscape, identify the right posts and conversations to join and equip you with fact-backed insights to add real value. Instead of copy-paste responses, autonomy means knowing where to engage, how to engage, and what to say. So, every interaction builds authority and trust at scale.
Analytics & reporting: Dashboards used to just tell you what happened. Autonomy closes the entire loop: structuring messy, cross-channel data, translating it into meaning, turning insights into actions and feeding those learnings back into the system. Instead of siloed reports, you get a continuous cycle that identifies ROI growth opportunities, adapts in real time, and compounds results without constant manual intervention.
That’s the real shift with autonomy: what used to be a slow, step-by-step sequence now happens side by side. Research, execution, optimization, all feed into each other in real time.
Why This Matters for Marketers
People thought prompting would disappear as models got smarter. In reality, as Alex Lieberman pointed out, “More powerful models = more ways for an LLM to go off the rails.” That’s exactly why autonomy matters.
It’s not blind intelligence, it’s structured systems that keep models acting in ways that actually move marketing forward.
And here’s the real shift: autonomy isn’t just about freeing up hours. It’s about giving marketers the space to wear the strategy hat.
Without autonomy, everything feels siloed. You spend too much time deciding where to start, what to prioritize and how to sequence campaigns. By the time you figure it out, momentum is gone.
With autonomy, agents run the execution in parallel. Research, content, ads, reporting all happening side by side, feeding into each other.
That means you stop playing project manager and start playing decision-maker guiding direction, spotting opportunities and pulling the levers that actually drive growth.
The Future of Marketing
The next era of marketing isn’t going to be about prompting better or building complex workflows. It’s about working with connected autonomous systems that already know what to do.
Understanding what agents are capable of, where to apply them and how to make the strategic calls that align their outputs with business goals.
Autonomous systems will proactively test campaigns, surface opportunities and run workflows in parallel. Marketers won’t be telling them step-by-step what to do. Instead, they’ll be:
Deciding which opportunities to pursue.
Validating whether agent-driven actions align with brand strategy.
Using real-time feedback loops to grow faster, at greater scale and with far less bottleneck.
And the tech is getting closer fast.
As Ernest Wolfe mentioned: “Anyone who’s used Claude code recently knows that we’re just one or two iterations away from full auth and db setup with security as well as a solid design being possible to one shot with a decent prompt.”
That’s what autonomy means for marketers: the less you have to explain, the more you can focus on direction.
You’re no longer buried in execution, you’re guiding a system that can test 10x, 100x more ideas than any team ever could.
Autonomy doesn’t replace marketers. It replaces slow, siloed marketing.
—The Boring Marketer
Here’s a sneak peek into my week:
Launched the most powerful marketing agent (Exclusively for the vibe marketers community)
Claude AI featured my Claude code powered site (Ranking #1 and making thousands in revenue)
Rebuild a business website with better SEO:
— #Claude (#@claudeai)
6:28 PM • Aug 29, 2025
I am hiring a Growth Content Strategist (Email your resume and work to: [email protected])
Let's Get Boring
Work with us or follow along:
Follow us on X if you don’t already. We’re dropping “boring” stuff on the daily.
How else can we help? Feedback? Have a question? Reply to this email.
I read every single message.
Know someone who would like this email? Forward it to a friend.