"My AI got dumber."
You've probably thought it. In week one it nailed your brand voice. Now it forgets what you told it, contradicts itself, and pulls numbers from last quarter.
Usually the model is fine. What it reads went bad: copies you uploaded months ago, docs with no date or owner, rules that only live in an old chat, and a separate setup for every person on your team.
This Thursday, Smári Ásmundsson shows you how to fix that by building a company brain: one set of files your AI and your team both read from, kept in storage you already pay for. He runs his own CPG brand on more than a hundred scheduled AI jobs, and he'll walk you through how his brain is set up.
His rule is short: the files are the asset, the app is the reader. Build the brain once, and Claude, ChatGPT or whatever comes next can read it. You'll see the difference live, with the same question asked in a blank chat and then against the brain.
✅ What this is: a practical build. Smári tours his own company brain, then builds one for a demo company: the folder shape, what goes in and what stays out, a stamp on every document, and access tiers for your team.
❌ What this isn't: a coding session or a pitch for one platform. He works in Claude, Dropbox and Google Drive, and compares Notion, Obsidian and GitHub along the way. The brain is plain files, so ChatGPT can read it too.
🧑💻 This session is for you if:
your AI forgets context or gives a different answer every time you ask
you run an agency and client knowledge is spread across writers, contractors and a pile of shared folders
everyone on your team built their own Claude or ChatGPT setup, and nobody's answers match
you've uploaded the same brand doc to five different chats and still get last quarter's numbers back
It's built for beginner and intermediate users. If you use Claude or ChatGPT every week, you'll keep up. No code needed.
⏳ Here's how we'll spend the 90 minutes:
⏱️ 0:00 to 0:05 | Introduction. 15 years in CPG, two brands, and a business that runs on more than a hundred scheduled AI jobs.
⏱️ 0:05 to 0:15 | Why your AI keeps getting worse. The four causes, and what the registration poll says about the room.
⏱️ 0:15 to 0:25 | The rule. Why a brain inside one vendor's account is a brain you rent.
⏱️ 0:25 to 0:40 | Build it. What goes in, what stays out, the folder shape and the stamp on every document, shown on a demo company.
⏱️ 0:40 to 0:50 | The team. Access by tier, so a writer or contractor sees exactly what their work needs.
⏱️ 0:50 to 1:00 | Keeping it true. An inbox that files itself overnight, dates that flag stale docs, and one rule change checked against every page.
⏱️ 1:00 to 1:08 | Where it lives. Google Drive, Dropbox, Notion, Obsidian and GitHub side by side.
⏱️ 1:08 to 1:15 | The leave-behind, live. Running the setup skill once, start to finish.
⏱️ 1:15 to 1:30 | Q&A. Bring your questions.
You'll leave with a folder structure for your company brain and your first documents stamped with owner, date and source.
📅 Join us live on Thursday, October 29, at 12 PM ET (9 AM PT), on Zoom.
Can't make it live? Community members get the full recording, plus everything Smári is leaving behind:
a step-by-step guide to building a company brain in storage you already pay for
a one-page comparison of Google Drive, Dropbox, Notion, Obsidian and GitHub
the document stamp template
a Claude skill that interviews you and builds the first version of your brain
It's all inside The Boring Marketing Community, alongside 2,500+ marketers. Join here.
See you on the inside - The Boring Marketer
P.S. A quick update on last Thursday's workshop, How I'd Build an AI Marketing Service for Local Businesses From Scratch. I had to postpone it, and I'll announce the new date later this week. If you registered, watch your inbox.