Happy Thursday Vibe Marketer,
Still confused about where and how to get started with AI?
The question isn't which AI tool. The question is which problem won't stop coming back. Find that and don't patch it once. Solve it forever.
A copy-paste prompt is a band-aid. What actually works is a system.
A system that:
Thinks the same way every time
Uses context
Follows a framework
Produces consistent output
Scales with you
Prompt chains break. Node-based workflows turn into spaghetti the moment anything changes.
Skip all of it. Build skills instead.
So what's a skill? A reusable playbook handed to AI. A folder with a markdown file.
Prompts are single-use. Skills compound.
And once they start compounding, AI stops being an assistant and starts becoming leverage.
That’s exactly what we unpacked last week.
Jackson Dean (one of the AI practitioners from The Vibe Marketer’s community) walked through what skills actually are, what they’re made of under the hood, and how to build your first one from scratch. A full-blown Skill tutorial for 90-minutes.
Let’s break it down.
What skills are made of?
Here’s what Jackson has to share about anatomy of a skill:
Anatomy of a skill by Jackson Dean
Structure is step one. But structure alone doesn’t make a skill powerful.
If you want a skill that actually holds up in real use and compounds over time, follow this:
1. Write the description as a trigger, not a summary
Start with: “Use when…” The description is what Claude scans first. If it’s vague, the skill never fires.
2. Be specific about inputs
URL? Product name? Dataset? Notes? Say it clearly. AI matches patterns. Clear inputs = reliable triggering.
3. Define scope
What it does. What it doesn’t do. Boundaries prevent accidental activation and messy outputs.
4. Mention outcome, not activity
“Generate a campaign optimized for lead generation.” Not just “Create ads.” Skills should aim at results, not tasks.
5. Embed the goal
Sales? Leads? Engagement? Clarity? Speed? AI needs a success definition. Otherwise it optimizes randomly.
6. Include KPIs if relevant
Target CPA, conversion intent, audience sophistication. Great skills encode performance expectations.
7. Hardcode frameworks
PAS. JTBD. AIDA. Your internal checklist. Frameworks turn generic output into structured thinking.
8. Add constraints
No jargon. No fluff. No em dashes. No generic adjectives. Constraints are what separate average skills from opinionated ones.
9. Define output format
Markdown? Structured report? Headlines + descriptions? Without format rules, outputs drift.
10. Include examples of good output
AI learns from patterns faster than rules. Examples sharpen quality instantly.
11. Encode your taste
Tone rules. Positioning logic. Strategic bias. This is how skills embed expertise.
12. Add decision logic
What to prioritize. What to ignore. Good skills don’t just produce — they decide.
13. Keep it focused
One job per skill. Don’t overload. Skills are modular. Clarity beats complexity.
14. Test the trigger
If it doesn’t fire automatically, your description is weak. The front matter is the gateway.
15. Refine after real use
Skills improve through iteration, not theory. Use → adjust → repackage.
—
Okay, I have something for you:
If you’re a founder, agency owner, consultant, or growth marketer, skills will reshape how you approach leverage and growth.
So, we launched Skills Lab, a mentor-led space for Vibe Marketers (exclusively for community members) to build and ship real AI skills together, with live monthly sessions.
First up: March 5th - build your personal voice skill live with Jackson.
And yes, the full 90-minute masterclass + resources are already inside the community.
What AI marketing practitioners are building in the vibe marketer’s community this week…
Real workflows from AI marketing practitioners from live sessions, discussions and workshops from The Vibe Marketer’s community.
a. Chetan Parmer, turned a 60+ minute GTM setup into a 10-minute automated process using Claude Code and the GTM API. Built a complete skill with 6 modules covering DataLayer implementation, OAuth setup, and automated variable/trigger creation - and shared it free with the community! Here’s the skill he built.
b. I launched V2 of skills to fix what breaks most AI marketing workflows.
It starts with a /start-here orchestrator, builds persistent brand memory, and chains 11 marketing skills together — so one input can trigger lead gen, copy, content, email, and distribution that all share the same voice, positioning, and strategy. No prompts. No setup hell. Just a system that learns, routes, and compounds output over time. (And it works everywhere). Access it here - https://www.thevibemarketer.com/skills
c. Matthew Berman built a Claude skill for AI-generated UGC and it giving it away. He packaged a complete Kling 3.0 UGC workflow into a Claude skill - from generating photorealistic "creators" to rendering consistent videos. Key insight: design the visual sequence first, then fit dialogue to that. He is sharing it free on X (Twitter).
d. Andreas Lehner's built his first Real Client Project by building 6 Custom Marketing Claude Skills Using James' Playbook. Brand new to building Claude skills, Andreas delivered 27,000+ words of custom methodology across 6 skills for a hypnotherapy practice - including a strategic content governance system that's now filtering every content decision. First client project absolutely crushed…
Miscellaneous vibes
1. Copy the landing page formula that garnered $443k revenue.
2. How to use openclaw to spin up 24/7 digital employees and build cash-flowing assets…
3. Stopped writing better skills and start building skill architecture.
4. Manus AI is rolling out a new always on agent functionality…
5. How Anthropic's marketing team uses claude code.
6. Claude x Shopify coming soon
7. 21 insane Openclaw use cases that change the way you work
Let’s vibe
Crazy time to be building with AI. And, looks like Claude code is leading the game…
Wanna scale marketing and outperform your competitors? Upgrade your AI.
Wanna learn from marketers actually shipping with AI? Upgrade yourself.
Got feedback or a question? Just hit reply. I read every message.
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—The Boring Marketer