Every 48 hours, it feels like OpenAI drops something new.
And, Anthropic isn’t slowing down either.
We’re not just watching models get smarter we’re watching the infrastructure of the agentic internet being built in real time. This pace changes what it means to ideate, research, launch and scale.
Here’s what you need to know this week
OpenAI Highlights
1. Sora 2
Create near-photorealistic video with prompts. OpenAI even built a full ad campaign entirely with Sora 2.
E-commerce brands: generate lifestyle videos that show how products fit into daily life (without a studio budget).
Agencies: deliver multiple ad creative variations for A/B testing at 10x speed.
Real estate & travel: produce walkthroughs or destination teasers to boost conversions.
2. Agent Builder
OpenAI’s Agent builder lets you design custom AI agents with tools, triggers, workflows and guardrails.
Here’s what businesses can do with them:
a. Workflows
Research Agent: Scan reports, extract insights, and auto-generate client briefings
Content Workflow: Draft, optimize for SEO, and publish directly to CMS
Data Assistant: Validate new datasets, run analysis, and email insights instantly.
b. Chat Interfaces
Internal Team Helper: Dashboard widget for instant campaign summaries.
Customer Support Assistant: Site chat agent that answers FAQs and escalates complex cases.
Personal Assistant: Chat widget to summarize emails or prep meeting briefs.
c. App & Frontend Integration
Mobile App Companion: VibeCode app with an AI budgeting agent that categorizes expenses and suggests savings.
No-Code Frontend Tool: Lovable dashboard that auto-updates CRM charts and tracks leads.
Product Add-On: SaaS app with an embedded agent guiding users through onboarding.
This isn’t Zapier with AI. It’s infrastructure for agent-powered businesses.
Anthropic Highlights
1. Claude Sonnet 4.5
Anthropic’s most advanced model, optimized for agents, coding and long workflows.
I have been using it for the past few days and I must say Anthropic cooked:
- feels faster, identifies issues quickly
- clearer communication, has more depth
- reminds me of GPT-5 a bit, but less overwhelming
For tech teams: autonomous coding + debugging agent that handles maintenance tickets overnight
For data analysis: plug into your database for automated data analysis + compliance reporting.
For marketing teams: draft campaign ideas, generate ad copy variations and assemble performance reports across channels overnight.
For content teams: ability to create SEO blog outlines, enforce tone and word count guardrails and push drafts into your CMS.
How I am using: long-form research assistants that synthesize reports, articles and transcripts into actionable insights. (This has been insane)
2. Claude Agent SDK
Claude Agent SDK (formerly Claude Code SDK) extends beyond coding. By “giving Claude a computer” access to files, scripts, and connected apps via MCP. It transforms Claude into a general-purpose business agent capable of handling research, operations, support and marketing workflows.
What Anthropic says | What this means for marketers |
|---|---|
“Claude Agent SDK gives Claude a computer access to files, bash and tools so it can work like a human.” | Agents can read campaign data (CSVs, PDFs, Google Sheets), cross-reference results and generate marketing reports or dashboards. |
“Beyond coding, we use Claude for deep research, video creation, and note-taking.” | Run competitor research (scan reports, blogs, social posts), generate creative briefs or summarize customer interview transcripts into insights. |
“You can build finance agents, customer support agents, personal assistants, and research agents.” | Build marketing agents: campaign monitoring bots, SEO content assistants, and social listening tools that feed into strategy decks. |
“Agents operate in loops: gather context → take action → verify work → repeat.” | Example: An SEO agent that scans competitor sites → drafts blog outlines → checks keyword coverage → delivers final draft to CMS. |
“With MCP, agents integrate with tools like Slack, Google Drive, Asana.” | Marketing workflows can connect Claude to Slack for community monitoring, Drive for campaign assets or Asana for auto-assigning campaign tasks. |
“Agents can write code/scripts to automate work, create files (Excel, PPT, Word) and validate outputs.” | Claude can auto-generate campaign performance spreadsheets, create investor decks with marketing metrics, or draft ad copy variations in docs. |
3. Claude in Slack
You can now use Claude in slack to pull context from your workspace to prep for meetings, gather updates or generate docs.
Project management: auto-summarize Slack threads into task lists.
Team alignment: prep project status briefs before stakeholder meetings.
Documentation: generate internal knowledge docs from ongoing conversations.
Wrapping up
Feels like every week the ground shifts. One day it’s video ads made in Sora. Next day it’s agents running inside Slack.
AI isn’t just assisting us anymore it’s starting to do the work. I don’t think agents are the future. I know they are.
And I’m not saying that just because I’m building one. The proof is right in front of us.
If you’re watching from the sidelines, now’s the time to step onto the field. Because the pace isn’t slowing down.
Yeah, it can feel like a lot. But it’s never too late to catch up.
Inside the Vibe Marketers community, people are already experimenting, building, testing and learning how to actually make AI work for them. And they’re seeing the impact.
and
b. Gain perspective from fellow marketers:
c. Successfully launch from what they are learning:
—The Boring Marketer
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