Hello there,
The first quarter is almost over, and we’ve been building a lot of interesting things inside the Vibe Marketer’s community.
One of my favorite additions this quarter has been Skills Lab. Led by Jackson Dean, one of the sharpest AI marketers and vibe marketers in the room, skills lab is all about building, sharing, and leveling up your Claude Skills.
This is where members go deeper on one topic together and learn how skills work, getting feedback on something you’re building, or seeing how other people are actually using them.
And if you ask me why skills matter so much right now, it’s this: skills are reusable, transferable, and compounding.
We had our first monthly Skills Lab session a few weeks ago. It was a power-packed 70-minute session exclusive to community members.
Even though it was a members-only session, I wanted to pull out 15 minutes from the most useful part and share it here.
And, that’s because the real value of that session was not just the output. It was seeing how the voice builder skill Jackson built and uses is layered to help Claude identify a brand’s patterns, turn them into a usable voice profile, and apply that profile across multiple content types. This means, build voice once and use it across 100s of on-brand assets.
Quick note: In my previous issues I have covered [what a skill is] and [what makes one powerful], so you can always go back to those if you want the full foundation first.
If you want something built specifically for marketing, check out the skill system here: thevibemarketer.com/skills
It’s the same system 3,200+ Vibe Marketers are using, and the same one that has helped drive $443K in revenue for me.
What makes it different is that it’s packed with years of marketing expertise baked into reusable AI systems with built-in frameworks, examples, brand memory, and chained workflows that carry context from one step to the next.
If your problem is inconsistent messaging, slow execution, or trying to scale marketing without building a bigger team, this is exactly what these were designed for.
And the easiest way to understand that is to look at how one well-built skill is layered behind the scenes.
Session notes: Behind the scenes of Voice builder skill
This was the part of the session that made the whole thing click for me: Jackson’s walkthrough of a real voice skill is not built from one clever prompt.
It’s built in layers.
Whether you’re trying to model a brand voice or a personal voice, AI needs enough signal to understand what actually makes that voice distinctive. One homepage usually isn’t enough. One post definitely isn’t enough. And one “write like this” instruction won’t get you there either.
To build a usable voice profile, AI needs more than content. It needs patterns.
It needs to see:
phrasing
rhythm
posture
vocabulary
consistency
what keeps showing up
what never shows up
how the voice changes across formats
That’s what this builder is designed to do.
Layer | What it does | Why it matters |
|---|---|---|
Layer 1: Gathers the right input | The first layer is intake. Instead of relying on one isolated example, the builder is designed to pull a broader set of material — whether that’s website copy, writing samples, chats, or brand assets. | That matters because voice is never sitting in one line. It shows up across repetition. |
Layer 2: Separates brand voice from personal voice | This builder is designed to recognize difference between personal and brand voice because the patterns, sources, and expectations are different. | A founder’s tone, for example, may live in essays, posts, interviews, and chats. A brand’s voice may live in landing pages, ads, product copy, support flows, and campaigns. |
Layer 3: Pattern recognition | Is not simply copying the surface style. It’s looking for the deeper patterns underneath the writing: ideas framed, tone repetition, choice of words, sentence structure, etc | And, this turns “content” into a usable voice profile. |
Layer 4: Human in the loop | Once the builder identifies the patterns, it doesn’t stop there. It checks those patterns with the human. | Because AI can spot recurring signals, but the human still decides whether those are the right signals to keep. |
Layer 5: Packaging for resusability | After the signal is collected, separated, and validated does it turns everything into reusable instructions. | It becomes a reusable skill that Claude can apply across different formats without needing the whole backstory every single time. |
What that layered structure actually produces
Because the builder is layered this way, the output becomes much more useful than a one-off prompt.
You’re not just getting a paragraph in the right tone.
You’re getting a voice profile that can be applied across: landing page sections. email subject lines, product descriptions, blog intros and Instagram captions and more.
That’s the real payoff.
The skill carries the voice logic forward, so you’re not re-explaining the brand every time you want a new asset.
Why this is so useful in practice
It reduces friction. Instead of starting from zero every time, you start with a system that already understands:
who is speaking
how they sound
what patterns define them
what the output should feel like
That means faster execution, more consistency, and less drift across formats.
That’s why some skills feel generic and some feel like they actually understand the job.
Want to go deeper?
This is exactly the kind of thing we’re unpacking inside Skills Lab month after month.
Also, Jackson has shared the exact voice builder skill in the skills lab of our community.
If you want access to that skill, the active conversation, the live breakdowns, and the people already building and sharing this stuff in real time, come join the community.
And if you wanna learn from the smartest AI marketing practitioners and also scale your marketing efforts end-to-end - opt-in for the vibe marketing bundle.
—
Here’s what I have been reading this week:
1. Vibe marketing 0 to 1 and beyond…
2. How to use claude code to launch 100+ fb ads in 30 mins.
3. AI marketing suite for Claude Code…
4. 17 best practices that make Claude Cowork 100x more powerful.
5. How to prompt Gemini for infographics…
6. 10 Claude workflows that save me 10+ hours a week.
7. Karpathy's AutoResearch is changing how campaigns get optimized…
Learn. Ship. Grow. With AI.
Crazy time to be building with AI. And, looks like Claude code is leading the game…
Wanna scale marketing and outperform your competitors? Upgrade your AI.
Wanna learn from marketers actually shipping with AI? Upgrade yourself.
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—The Boring Marketer