Claude code masterclass - Build landing pages that convert (part 2)

Most landing pages don’t fail because they’re ugly. They fail because the experience doesn’t feel on-brand, trustworthy or built to convert.

A page can have the right words, even the right offer, but if the design feels generic or the flow feels clunky, visitors don’t commit. They sign up half-heartedly, or worse, bounce before taking action.

That was exactly the case with v0 of thevibemarketer.com. It was a plain squeeze page designed to do one job — collect emails.

And technically, it worked. But the journey wasn’t smooth. After submitting their email, visitors had to leave the page, open their inbox, look for the email, scroll to the bottom of the welcome email and finally they find the “Join community” CTA.

The core problem was clear:

The solution wasn’t to add more hacks on top. It was to rebuild the page from the ground up, this time with Claude Code at the center.

Here’s exactly how I approached it.

I used claude code to structure the funnel thinking by feeding it with ICP, USP, and competitor links and prompted it to:

“Identify pains, USPs, competitor gaps, and draft 3 hero headlines + 3 CTAs (first-person).

This ensures your copy and CTA direction are nailed before design begins.

This was the fun unlock. Instead of worrying about whether every page or subpage would “look right,” I used Anima to lock in visual consistency from the start.

Anima is a Figma plugin that lets you click on any design element. Be it a button, heading, section block and instantly export Tailwind-ready code snippets.

No more guessing hex codes, eyeballing padding, or retyping fonts. I grabbed the exact styling (colors, typography, spacing, buttons) straight from Figma and dropped it into Claude.

Now Claude wasn’t just coding blind. It understood my brand’s visual language and could apply it across every component.

This means I am building a strong design foundation that is consistent, polished and unmistakably on-brand not just another generic Tailwind site.

With the design foundation set through Anima, the next step was speed and efficiency. I didn’t want to hand-code every section from scratch. That’s where Tailwind Plus came in.

Think of it as an instant UI kit: prebuilt templates, blocks, and components already styled in Tailwind. Instead of reinventing layouts, I could drop these assets right into the branded framework I’d already given Claude through Anima.

All it took was a simple prompt: “Replace placeholders with closest Tailwind Plus components, keeping brand palette.”

That’s when the magic happened. Bare wireframes turned into polished, conversion-ready layouts in minutes.

Now, we have strategy in place, visual consistency nailed and design layouts automated. Next is all about copy.

And this is where starting with strategy first really mattered. Because Claude already had my ICPs, USPs and competitor gaps from step one, the copy it produced wasn’t generic filler it was anchored in real audience pains and brand positioning.

Instead of designing first and dropping in lorem ipsum later, Claude generated conversion-ready copy inside the actual Tailwind components.

Quick note: Most of the copy that you see here is also generated by Claude.

I just had to polish the tone, add nuance and ensure everything was on-brand.

Here is my checklist to check if your copy is conversion friendly:

When wiring copy into your components, it’s not enough to just “fill the boxes.” Here’s what to check every time:

This checklist works as a filter for every Claude-generated block of copy. If your headlines, CTAs and body text can pass this test, you’re setting yourself up for higher conversions from the start.

This is the most crucial part of conversion: the user journey from email signup to community join. If that path isn’t smooth and obvious, there will be drop off.

In v0, my flow was painful: enter email → open inbox → find welcome email → scroll → click. Too many steps. Too much friction.

Claude Code rebuilt this into a frictionless modal experience:

This keeps users engaged instead of sending them off-site.

A signup form means nothing if your leads just sit in a database. You need them flowing straight into your newsletter platform where the relationship actually starts.

For me, that’s Beehiiv, where I send weekly newsletters featuring marketing workflows, agents and builds. So the first step after building the landing page was to make sure every new signup automatically connected to Beehiiv.

Here’s how I integrated beehiiv with the landing page I built:

The key here wasn’t just “collecting emails.” It was making sure:

Now that I’ve completed all the important steps, the final move is to commit everything to GitHub and deploy it on Vercel.

How to commit on GitHub?

Check part 1 Claude code masterclass: Setup, prompt and build to learn how to install GitHub inside Claude Code. Once you’ve got that set up, committing is simple: you just push from Claude code’s terminal straight into your GitHub repo.

Next, head over to Vercel.

If you’re new to it: Vercel is a deployment platform built for speed and simplicity. You connect your GitHub repo, and every change you push can be deployed live in seconds.

No manual builds, no config headaches, just push and ship.

Here’s the 3-step flow:

Best practices to follow

- Don’t push everything to main directly.
- In GitHub, create a branch called test or preview.
- Connect that branch to Vercel’s pre-production environment so you can test changes before merging.
- Once everything looks good, merge into main — and Vercel redeploys production instantly.
- Most importantly add your API keys and sensitive info in vercel environment variables so the integration goes through

That’s it. With Claude handling the commits and Vercel handling the hosting, your landing page is now live and future changes will deploy in seconds.

Once the landing page was deployed, the next priority was tracking what users actually do on it. Without tracking the user events, you’re flying in blind. You don’t know if the new flow is working and where visitors drop off.

I set up custom events in Vercel Analytics so I could track every critical action:

Why this matters:

My rule of thumb:

This step turned the page from a “finished build” into a living experiment, where every tweak can be measured and optimized in real time.

Result: A polished, on-brand landing page that cut out signup friction, baked in conversion-friendly best practices and shipped conversions from day one.

This week, we took the journey from a clunky v0 squeeze page to a fully rebuilt, conversion-ready landing page powered by Claude Code. Along the way, we:

But this is just the beginning.

In Part 3 of the Claude Code Masterclass, I’ll share how to:

You don’t want to miss this one. Funnels are where growth compounds.

See you next week.

Wanna hang out with me and fellow vibe marketers who are crushing automation workflows and Claude Code builds? Join the Vibe Marketer community where 2,500+ marketers are learning, building and vibing on the coolest marketing use cases.

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