Claude code masterclass part 3
You’re (probably) doing your funnel wrong.
Sure, the page looks clean. ✅
Visitors are signing up. ✅
Emails flow into your list. ✅
But here’s the uncomfortable truth: your funnel isn’t working the way you think it is.
Signups aren’t success. They’re step zero. And if you stop there, you’re setting yourself up for churn, missed revenue, and an invisible leaky bucket that drains momentum every single day.
Here are the classic mistakes that quietly kill your funnel:
Treating “Subscribe” as the finish line
You celebrate the opt-in… then dump people into newsletter purgatory. No instant win. No hook. Nothing to keep them leaning in.Skipping the “wow” (no lead magnet)
You ask for their email but give nothing back right now. That’s permission marketing without the payoff — and it erodes trust instantly.Letting CTAs fight each other
“Join the newsletter” vs. “Join the community.” Every competing call splits attention, splits focus, and splits conversions.The post-submit black hole
After signup, users are left hunting through their inbox for scraps of value. Every extra click bleeds intent and most never come back.Measuring the wrong thing
Opens and clicks don’t equal buying temperature. Without true intent signals “join” clicks, checkout starts you’re flying blind.One-size-fits-none nurturing
Everyone gets the same generic drip. No segmentation. No branching. No way to fast-track the hottest prospects.
Yes, the page “converts.” But in reality, you’re bleeding opportunity.
- You’re failing to deliver instant value.
- You’re failing to capture intent.
- And you’re failing to guide qualified subscribers and build a profitable funnel
I made the same mistake and here’s how I am fixing it.
Quick walkthrough of my process:
- I ran my current landing page through a structured Claude workflow
- Workflow looks like this: audit → research → redesign blueprint
Result? Funnel that’s value-first, behavior-aware and engineered to convert from the very first click.
Step-by-step guide to audit, research and redesign your funnel:
Step 1. Audit the current funnel
The first thing I asked Claude was simple: “Here’s my landing page HTML — audit it.”
I had it look for:
competing CTAs,
missing trust signals,
lack of instant value,
weak post-submit experience,
conversion leaks.
You are a funnel auditor. Here’s my current landing page HTML:
Audit it for:
– Competing CTAs
– Missing trust signals
– Lack of instant value/lead magnet
– Weak post-submit experience
– Conversion leaks Output: Claude handed me a blunt bullet-point report. Think:
“Two CTAs competing for attention dilutes conversions.”
“No lead magnet = low signup incentive.”
“No testimonials or trust proof.”
Step 2. Research funnels with sub-agents
Next, I told Claude to spin up sub-agents — each with a different lens:
UX researcher
Direct response strategist
Funnel architect
Copywriter
Offer specialist
I had them analyze what top creators like Hormozi, Ali Abdaal, and Jay Clouse were doing.
Spin up sub-agents with these lenses:
– UX researcher
– Direct response strategist
– Funnel architect
– Expert copywriter
– Offer specialist
Task: Research funnels used by digital creators (Hormozi, Ali Abdaal, Jay Clouse). Compare them to my V1 page and propose improvements. Focus on ‘elevated direct response.’
Output:
UX researcher flagged the cluttered layout.
Copywriter rewrote my headline in a tighter, benefit-first way.
Funnel architect mapped a clean two-step flow (squeeze → nurture → core offer).
Strategist recommended scarcity bonuses.
Offer specialist showed me where my community pricing could sit more naturally.
Instead of “AI said so,” I had a multi-angle critique and inspiration set.
Step 3. Funnel redesign blueprint
Finally, I asked Claude to combine the audit + research into one structured output.
Based on your audit + research, return a structured output with:
1. Current state issues
2. Recommended framework (elevated direct response)
3. Tactics to use (lead magnet, progressive disclosure, quick-win emails, testimonials, community proof)
4. Architecture with stages:
- Stage 1 = magnetic entry (squeeze page + freebie)
- Stage 2 = trust acceleration (drip with personal story + quick wins)
- Stage 3 = problem amplification (case studies, webinars)
- Stage 4 = conversion architecture (offer, bonuses, scarcity)
Output:
Current issues: competing CTAs, weak hierarchy, no trust, no instant value.
Framework: elevated direct response → build trust, deliver value, create a clear category.
Tactics: lead magnet, progressive disclosure, quick-win emails, testimonials, community proof.
Architecture:
Stage 1: Magnetic entry - squeeze page with irresistible freebie (AI playbook, template, mini-tool).
Stage 2: Trust acceleration - 5-day drip with personal story + quick wins.
Stage 3: Problem amplification - case studies, common mistakes, webinar invite.
Stage 4: Conversion architecture - core offer with bonuses, scarcity, and testimonials.
It was basically a funnel blueprint dropped straight into my lap.
Overall output looked like the below:
An audit report of my current V1 page.
A competitive scan showing what great funnels look like in my space.
And a redesign blueprint that staged architecture ready to implement.
From here, it’s just execution: build the squeeze page, draft the emails, layer in trust, and guide people into the community.
(Bonus) Direct response copy tips:
Architecture is the strategy. But copy is what make the strategy convert.
Classic direct response is all about fast action but old-school copy doesn’t fit modern creators.
While you are about to redesign your funnel make sure you work on your copy with the below elevated direct response playbook I’m using:
Lead with transformation, not features
People don’t buy “a community.” They buy “a shift from stuck to making progress with peers who get it.”Micro-commitments build trust
Don’t ask for $199/yr cold. Start with small yeses: free lead magnet → quick-win email → community invite.Stack value before you ask
Each touchpoint should deliver something useful: a template, a framework, a story that resonates.Proof beats persuasion
Testimonials, screenshots, and community wins will always beat clever copy.Scarcity should feel real, not forced
“First 20 get a 1:1 audit” works. “Doors close forever in 3 hours” doesn’t.Keep it conversational
Talk like you would in an email to a peer. Authority lands better without sounding like an infomercial.
Wrapping up
Run the audit → identify problems in your current funnel.
Spin up research agents → pull proven funnel tactics from top creators.
Generate the redesign blueprint → map the 4 funnel stages (entry, trust, amplify, convert).
Review the full output → compare against your current setup and spot the gaps.
With this Claude code masterclass comes to an end.
If you have missed out the part 1 and 2:
Part 1 - Setup, prompt and build
Part 2 - Build landing pages that convert
Want more Claude Code breakdowns? Just hit reply and tell me what you’d like to learn next.
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